(crosss-posted on Blogging in Black/Readers Room)

A while back, I did a series of blogs/interviews with some of my black horror writing colleagues. As it turns out, I ended up doing a collaboration with one of them. Wrath James White and I wrote the novella Orgy of Souls. To our editor’s delight, we quickly earned out our advance, but we’re not satisfied with that.

You see, the bulk of the marketing of the novella was done through the channels one would expect a horror novella to be marketed. The book is available at the Apex book store, Amazon, and Horror Mall. There have been the usual posts on horror message boards and advertising in horror magazines. (And when you have a publisher putting in the effort to market your work, you’re thankful because that’s less you ultimately have to do). The novella is now up at Fictionwise, the e-book is on sale for $4.24 for the next two weeks. (Fictionwise provides in a number of formats including Kindle, PDF, and eReader.)

So then I asked, what are we doing to market to the black community? While I was expecting “you’re the black writers. You’re supposed to tell me.” his response was “I’m gonna put someone on that. Any help would be appreciated.”

One of the contentions I’ve repeated made to horror publishers was that the black market was going ignored. No one can complain about a lack of readers when there are whole populations of readers going specifically ignored (a topic specifically discussed by my colleagues). So I’m putting together my list of black reviewers and black book clubs (RawSistaz and APOO I’m looking at you). I’m ramping up my presence on several black message boards (Black Science Fiction Society and the AAMBC). I’m making my list of black book stores in my area (X-Pression Bookstore & Gallery and Elevations Book & Coffee Shop) to arrange signings. I’m checking out the Carl Brandon Society. So as I’m thinking through the next phase of my marketing campaign, I’m turning to the Blogging in Black experts. What else would you recommend?

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